Target Market

Primary and secondary users.

Primary users are college students and young adults looking to discover local events and communities. Secondary users are everyone who makes those events happen.

College students Event organizers Local bands DJs Artists Venues Clubs Greek life Student orgs Merch creators

Go-To-Market

Santa Cruz first. One board becomes the default.

Boared starts by focusing on a single college community: UCSC and the surrounding Santa Cruz area.

Partner locally

Identify established organizers — groups like UCSC Digital, greek life, and venues like The Vessel — and work directly with them to host events exclusively through Boared.

Refine with real feedback

Early sponsored events let us shape the platform around what real organizers and attendees actually need.

Expand aggressively

Compensate hosts for exclusivity while offering free tickets to attendees, with the goal of becoming the default event platform in one college town.

Grow the network

Expand through fraternity networks, student organizations, and local organizers into additional campuses — bringing professional venues in for ticketing, artist discovery, and merch.